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Loud Net Rep = Ned Poulter. I'm a geek and aspiring digital marketer... This blog is a place where I share my creative exploits as well as putting forward things that I come across that are design, marketing or generally 'geeky' that I feel the need to share with the world...

Wednesday, 31 March 2010

Guide on Altering Title Tags to increase Search Engine Traffic

Continuing my journey into the depths of SEO practice, I found another useful guide to change the search results displayed for my blog where instead of Google listing from blog title to the name of the post, it now will display results more logically (when reading left to right) with the name of the post followed by the blog title.


Google Analytics Added

My years experience at Warner Bros. Pictures International gave me my first opportunity to work on an SEO campaign for films such as Harry Potter and the Half Blood Prince and The Hangover, but in honesty I was dealing with an agency contact at Quirk eMarketing who was doing the geeky stuff. I wanted to get more involved and understand more...

During my Digital Marketing and ERM elective course in final year I managed to do just this, reading everything I could get my hands on and having a play with some of the tools available on the net. Until then I hadn't quite realised the true usage of SEO and how integral it was at all levels of online/digital marketing and after finding this out I was even more keen on finding out as much as I could.

One thing that really helped my understanding was attending the SearchSchool at MMU where local professionals spent a day teaching us all about SEO, its uses and also giving us dead useful tricks for optimizing campaigns! The presenters let us in on all sorts of secrets and, what was arguably most useful, answered all of our questions, many of which were simply to find out what they'd recommend reading for someone like us starting out. Matt Davies from Fluid Creativity a great local (Manchester) web design and online marketing company wrote a really good starters guide, which I'd certainly recommend for any budding SEO geeks out there!

I'm now looking for a graduate career in online/digital marketing and am especially interested in getting involved in SEO, thanks to the guys who presented at SearchSchool. And I'd strongly recommend that you do too!

Recruiters Told Not to Believe the Social Media Hype...

So a friend of mine who works in recruitment sent me this article saying that, after the conversations that we have had about Twitter and social networks currently helping my search for graduate jobs I might find it interesting. I did find it interesting, it was a pretty hard-lined view on recruitment which wholly I completely disagree with. So, I decided to add my opinion to the arguments made why I think that these views should be put on the shelf in the museum of recruitment…

“Can you make placements from social media that would be impossible via job boards and other traditional methods?”

Frankly I’m no expert but surely this is the kind of point heard by a lot of people too lazy to get involved with social media. In reality I’m sure you can make placements adequately from job boards and traditional methods, but what is therefore the harm of also looking through social media channels…?

“a lot of wasted time creating and monitoring over-glorified noise”

In many ways I agree, put surely then it’s the tools for looking into these ‘noisy’ channels that is so important, not striking them off although.

“Facebook is undoubtedly important for an entire generation. But despite its dominance a new trend is beginning where people are quietly leaving. Either deleting their accounts, never updating their status or not uploading photos. So it appears Facebook fatigue is setting in, a good indication that it could be a fad.”

Comments like this really do get on my nerves… I’ve had lengthy discussions with many people about Facebook and its current popularity and how it could, and most probably will be superseded or overtaken by a bigger, better offer in the next decade. However the analogy here of “people quietly leaving” seems a very personal point of view, are there any figures to back that up? If there are I’d genuinely be interested in seeing them. Especially seeming as this point then summarises that Facebook ‘fatigue’ has set in and that “it could be a fad”. I think that with 400 million active users, 50% of which access the site every day, then personally, I can’t see it.

“All clients really want is a fast response with the right applicant. Job boards already achieve this, so why change what works?”

A simple answer to this is that times change. I think it’s great that clients [employers] “want a fast response with the right applicant”, but I know that if I were running a business, and someday I hope that I am in a position where I’ll be making decisions like these, surely the ‘right applicant’ should be something more that just meeting the requirements, they should be exceptional.

“One thing will certainly never change in the decade ahead - the importance of real business relationships. Therefore isn’t it time we recognised the best way to build these relationships is to meet people or pick up the phone?”

Now this is what really got me… “One thing will certainly never change in the decade ahead”, oh will it not? Well I entirely beg to differ, I think in this coming decade we will see some of the most revolutionary changes in the past 100 years. But I do wholly agree that there is always a genuine importance for ‘real business relationships’, but my question is, where will these relationships take place? I’d put good money that a lot of this will be online, just look at the commercial dependence on email and its rising use over the last 15 years, who now sends important information solely in the post to get there the next day when it can be with them instantaneously? Also building relationships is vital in business, as a soon-to-be graduate I know this, but it’s not very easy to ‘meet people’ face-to-face especially if they are in positions of power and their time is very valuable; ‘meeting’ them online via email or social networks such as LinkedIn is far more likely.

So therefore I know for me, and I don’t know what everybody else thinks about this? Next time I’m trying to strike up (and build) a ‘real business relationship’ I know that meeting them online will definitely be an angle I will use and I’ll be ‘picking up my phone to check my email, social network and Twitter account’….

Also I purposefully included the title tags in for the links to Facebook Twitter and LinkedIn above, reading them in the context of this argument was pretty interesting to say the least!

Do you have any opinion on this? If you are involved in recruitment have you experienced the same in your social media endeavours? Please share you opinions below!

New Favicon Added!

So whilst exploring additional things to do with my blog and playing with some features, I found a really useful guide on how to change the Favicon on your blogger site.

The problem was then finding an image that I wished to use as the Favicon! I decided to keep with the subject of infographics, talked about previously and went for a cool one that I stumbled across on Cool Infographics of the Cool Infographics which can be seen above.

Friday, 26 March 2010

New Tagcloud Added

I might be getting used to this blogging thing after all, expect to see a few useful widgets put on to the blog, thank very much to Phydeaux3 for the guide. Most of these will only become useful once more posts go up but for now, I will enjoy the pretty tagcloudyness!

Geek Art Hits The Mainstream

Right so I might as well admit it I'm a geek. I've been playing computer games since I can remember (even 'back in the day' when I remember leaving a cushion over the Sega Megadrive and telling my mum that she mustn't touch it!) and I built my own PC when I was 14 and dived head first into the world of CS (Counter Strike) and WoW (World of Warcraft). While these days are somewhat behind me now, I have found myself constantly maturing in my appreciation for technology and everything geeky, to the point that I'm now on the brink of beginning a career in digital marketing...

While I've always held a great appreciation for all things 'creative' and am part of quite a musical and artistic family, I've always struggled with finding what my 'thing' was. Then I found infographics...

The new trend of creating art out of data is being used more and more widely, why is this? I think its purely because in the modern world where almost everybody is presented with so much information daily, that everybody appreciates it being put in a form that's accessible and easy to read.

It seems like it's getting popular too, The Guardian seems to like them as can be seen here.

Graphic designers like them too, the image above comes from Information Is Beautiful, which I would advise checking out as there's loads of cool and inspired things on there! The reason for me choosing this image out of all of them was because it made me think about The Death of Google lecture I attended earlier this month by James Hanson from MediaVest, who controversially voiced that China could be one thing that destroys Google. Although local company I-Com voiced that the Death of Google had been greatly exaggerated.

Others sites with great infographics that I've found so far are:

Cool Infographics

Wall Stats

Also some more fun applications I've come across are The Beatles: Song Keys showing each Beatles album and what keys each of their songs were written in.

And another again taken from the Guardian detailing the London Underground if each line represents a different genre of music and each stop representing an artist, I'd recommend downloading it; new desktop wallpaper perhaps?

Augmented Reality (AR) Goes Mainstream... Takes Over The Press

So, I was handed a copy of the ‘new’


whilst walking through town last weekend and seeming as I would have normally brought a copy of it anyway it made my Sunday reading free!

To my surprise, after flicking through the pages I found a huge double page spread devoted entirely to telling everyone about Augmented Reality (AR) and its future possibilities and it such a good guide I think my mum would even understand it!

The article, entitled ‘It’s Just Like Real Life - Only Better’ gives a great insight into the development of AR and a good insight into the future applications of it too.

The things that I found particularly interesting were:

* In the US the increasingly connected Obama Administration is utilising AR for the newly proposed Economic Recovery Act to see where your (the tax payers) money is going, for each building on a street. Stand on Wall Street and you’ll see a lot of zeros!
* A hint towards the ‘future of social networking’ with AR showing each persons Twitter, Facebook and LinkedIn profiles around their head and points towards it’s potential use of a business card.
* The development of Armar (Augmented Reality for Maintenance and Repair) for the US military at Columbia University, which gives huge potential for repairs in the future. My opinion is that this could be applied to a huge amount of things, think car repairs or even surgery…?
* Another thing that the article points at which I think is incredibly important is the portable grounding of AR’s use (on mobiles), the integral use of Flash (apparently 98% of all computers have it installed!) and the incompatibility of Flash currently with the iPhone which holds such a vast proportion of the market share.

This all leads me to think about all of the hype I’ve read about the iPad being the ‘future of publishing’ and begs the question if AR is the future, then Steve Jobs must have a good think about the future of Apple…